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In turn Google has now dropped the price of the 16GB Nexus 7 to £159, ditched the 8GB model altogether and released a new model with a Kindle Fire Hmatching 32GB of storage, for £199.
The gacrificed along the way, unlike with Amazon's initial offering.
According to Android boss Andy Rubin, Google's profit margin bears the brunt of any sacrifices made, selling the hardware at cost to get customers to pay for content from the Play Store.
And that's ensured the tablet is selling in droves on our fair shores - millions of the things have shifted, with more 3, although it's got a rather limited microUSB port and audio line out as it's main points of sale.
But enough about why and how Google and Asus have released the Nexus 7: is it even worth £159 of your hard-earned cash?
Teblet Pc 2013